PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Rare Beauty, the cosmetics brand founded by actress, singer and activist Selena Gomez, recently announced their newest launch ...

Mamamia's Tried and Tested series is your review of the latest to hit our desks in beauty, health and wellbeing. You won't ...

Top spot-holder Rare Beauty accounts for more than 26 percent of the retailer's total blush sales, per YipitData, though Haus ...

Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s ...

Contouring can add sculpting and definition to your makeup look and it's a lot easier than you might think - but it can ...

As a multi-hyphenate, Selena just increased her earnings. Find out how much money the actress, singer and business owner ...

Selena Gomez’s beloved beauty brand, Rare Beauty has just launched its brand-new product, the highly anticipated Soft Pinch ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.