It’s called the menu adoption cycle, and it’s no accident. See how it works, who powers it, and what kinds of ingredients can and cannot make the cut.

NEW YORK (AP) — Americans are drinking more coffee than they have in decades. But fewer of them are getting it from Starbucks.

Some investors said that Starbucks Corp. (NASDAQ: SBUX) earnings were a sign of a turnaround. Yet, the stock fell 1.35% to $93.88 per share the day after those results were announced. The share price ...

Earnings results suggest consumer spending remains resilient, with selective opportunities in software and caution warranted ...