Samsung is the 800-pound gorilla of CES, a global electronics giant that produces mobile devices, TVs and home theater products and kitchen appliances — just to name a few. It's traditionally used CES to remind the world that it's a major competitor in all those arenas,

CES 2025, the annual consumer tech conference held in Las Vegas, is here. TechCrunch reporters are on the ground giving you the latest announcements and reveals at the conference. Today is Press Day,

CES hasn't even started yet but consumer reporter Steve Noviello has already found cool new technology to show you. These are some of his favorite products from a Samsung preview event.

Samsung’s CES presser is always an odd duck. The Korean electronics giant generally keeps its powder dry when it comes to consumer electronics. After all,