For as long as the NBA has existed, onlookers have declared it to be in trouble. They did it in the 1950s, when its teams still frequented small Midwestern cities, and in the 1970s, when the television explosion seemed to leave it behind, and in the 1990s, when its best player walked away.

If I'm a casual fan and you tell me every time I turn on the television that the product sucks, well, I'm not going to watch the product."

Lakers HC JJ Redick shares compelling theory on dramatic decline in NBA viewership, offering insights into the league's current challenges.