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Google Ads now displays private search terms in Performance Max campaigns, offering insights into low-volume queries.

The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.

Google Ads' new 'Used since' column for assets gives advertisers historical context by revealing when creative elements were implemented.

Search Engine Land » Analytics & conversion » Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats Opinions expressed in this article are those of the sponsor. Search Engine Land ...

From LLM-based and social search to community engagement, learn the emerging priorities shaping 2025’s SEO landscape.

Google's new PMax 'Source' column gives advertisers some transparency into why ads are triggered, empowering better campaign optimization.

TikTok’s brief U.S. shutdown and legal uncertainties signal a wake-up call for advertisers to diversify strategies and navigate risks.

Google apparently made a significant change to its system in the last 48 hours that is impacting multiple SEO tools. The change appears to have blocked many scrapers and APIs, resulting in a data ...

To determine the right approach, SEOs should track key metrics associated with digital PR campaigns, such as: The rankings of ...

TikTok to be banned for 170 million U.S. users, disrupting campaigns and forcing brands to pivot organic and paid strategies.

Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.