AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Contextual intelligence platform Precise TV announced a $26 million investment from UK-based private equity investor LDC.

AdGood, a nonprofit that helps other nonprofits access streaming media, officially launched during CES in Las Vegas this week ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CES SMB CTV Amid CES announcements about the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

During CES, Comcast debuted a plan to expand its reach among small business and regional advertisers with a new offering ...

The world needs another third-party data marketplace – no, seriously. Well, at least according to Experian, that is. This ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

On Monday, the company launched the Roku Data Cloud, which allows marketers access to streaming TV data via ad tech and ...

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially for ...

Disney releases Disney Compass to give buyers quicker and more direct access to data from Disney's identity and measurement ...

That might sound like a bold statement—after all, generative AI only hit the mainstream two years ago. But while many ...