Most marketers who leverage Customer Data Platforms (CDPs) might now deepen their understanding of data’s value due to new ...

Nikhil Pavithran has been elevated to head Kaizzen- the integrated PR and digital agency as the COO. He will also be heading ...

With 63% of SFV engagement coming from tier-2+ cities and platforms commanding 20% of online time spent but only 1.5% of ad ...

The brand's head of marketing discusses its growth trajectory, community-driven marketing strategies, business in refurbished laptops, and other key initiatives.

Standup comedian Samay Raina has launched a new app called "India's Got Latent", named after his popular YouTube show. He aims to eventually make the app like an OTT platform.

Sonia Huria has joined Maddock Films as the head of brand, consumer, and social communications. She was the head of communications for APAC at Amazon Prime Video. Advertisment Announcing her ...

Pourushasp Mehta has been elevated as the head of communications at Red Bull. He will be driving communication campaigns and fostering media relationships. He will also drive marketing & PR ...

Hindustan Unilever (HUL) is in advanced discussions to acquire Jaipur-based D2C skincare brand Minimalist, valued at Rs 3,000 crore. Advertisment If finalised, the deal will boost Minimalist's ...

Tata Motors Commercial Vehicles has become the largest YouTube channel in the commercial vehicles category in India. Within just two years of its launch, its YouTube channel has garnered 1.32 lakh ...

The Ministry of Electronics and Information Technology (MeitY) unveiled draft regulations to implement the government's groundbreaking digital privacy law on January 3, paving the way for ...