Sedef Salingan Sahin will lead digital transformation efforts, including in marketing, while CMO Manolo Arroyo’s remit will ...

Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the ...

Created with agency Angry Gods, “Question Everything But Yourself” tackles an age of unreality that is being exacerbated by ...

The duo previously worked together around a Corpse Paint makeup collection that sold out in 45 minutes and racked up millions ...

The Mars candy brand is aligning the blockbuster-inspired collaboration with “It’s More Fun Together,” a creative platform it ...

Ghost ships” are technically flawless models that never influence real decisions — WPP Media’s Jeffrey Kennedy explains how ...

The company is creating a new enterprise-wide unit that unites teams from Disney Entertainment, Disney Experiences and ESPN.

Chipotle Mexican Grill on Jan. 12 announced that President and Chief Brand Officer Chris Brandt has left his role, effective ...

The platform, among the first major retail media networks to pilot Amazon’s Retail Ad Service, has drawn in 175 new brands ...

Wearable items with 65 print and color variations will be available for free to players, allowing for the creation of ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail ...