Madison Media Sigma, a unit of Madison World, has secured the traditional media duties for The Sleep Company. Under the new ...

In a significant move following WPP’s global realignment of its media operations, the company has formally transitioned from ...

Royal Challengers Bengaluru (RCB) emerge as the most valued franchise, with a brand valuation of US$269 million, up from ...

Godrej Enterprises Group is eyeing long-term brand equity and performance by spending across mediums, part of a broader ...

He has also worked with DDB Mudra, FCB Ulka, JWT, and most recently served as Senior Vice President – Strategic Planning at ...

Pistabarfi, a small-sized mithai brand, is using Instagram to share stories behind its products and connect with people ...

Chaturvedi brings over 2 decades of experience spanning creative and digital roles. He has previously held leadership ...

In the 'Sakth Launda' campaign, Shaadi.com unveiled a melting ice man in Mumbai to symbolise emotional vulnerability, ...

Pride Month saw a muted brand response globally, including in India, as companies pulled back amid political pressure and ...

Countries including France, Greece and Denmark have expressed support for increasing the age threshold, while Spain is ...

The campaign, titled 'Live for real,' will feature Kaushal and is part of the brand’s latest marketing efforts.

AdLift will lead the platform's strategic SEO and content marketing efforts, focusing on enhancing the platform’s digital ...