Discover how Wire Arc Additive Manufacturing is shaping the future of construction with Obayashi Corporation's latest innovation, the brænch.

Mark Zuckerberg's vision for the metaverse was meant to reimagine how we interact with each other and the world, providing us ...

In premium markets, early insight and experiential clarity beat scale, noise and raw volume. AI creates real advantage when it reveals opportunity sooner, not when it merely automates. Luxury real ...

Augmented Reality (AR) has grown from specialised uses to applications for the common public. One of these developments led to Augmented Vision (AV), which enhances vision beyond traditional methods ...

Abstract: Virtual content in augmented reality (AR) applications can be tailored to a designer’s specifications. However, real-world environments are challenging to control precisely or replicate ...

Now, Shoei has just turned up with the GT-Air 3 Smart, the world’s first to feature fully integrated augmented reality. To do so, it partnered with the France's EyeLights – the same company that ...

Magic Leap and Google have recently unveiled a new prototype of Android XR smart glasses, equipped with Google’s Gemini AI. This significant leap in wearable technology could potentially be the most ...

Generative artificial intelligence (GenAI) tools can produce entertaining content, aid in research, and advance user productivity. But the rapid emergence in the market of new tools such as the new ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

There's a new mixed-reality headset in town. Samsung's new Galaxy XR headset isn't just about stepping into another world, it's about effortlessly blending the digital with the real world around you.

As technology continues to evolve, augmented reality (AR) has emerged as a game-changer in various industries, particularly in beauty and cosmetics. By merging the digital and physical realms, AR ...