Gwyneth Paltrow's beauty brand adds a new soon-to-be classic to its line of clean makeup essentials. By Erin Lassner E-Commerce Writer If you purchase an independently reviewed product or service ...

Gwyneth Paltrow isn’t immune to the dry skin season. The Goop founder swears by her brand’s lineup of skincare essentials packed with dew-giving, skin-lifting ingredients such as niacinamide, the ...

Goop on Sunday will launch a mass-market beauty brand called Good.Clean.Goop, according to a press release shared with Retail Dive. The line — which has a price range between $19.99 to $39.99 — will ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Why? Because Paltrow just launched an accessible health and ...

The mogul is getting into the "masstige" market with the the debut of good.clean.goop — and she shares all the details with PEOPLE Bryan Bedder/Getty; Goop Gwyneth Paltrow is making her goop brand ...

Gwyneth Paltrow’s Goop brand has typically been synonymous with “exclusivity” and even “elitism.” But now, the actress is attempting to re-engage with everyday consumers by launching a new beauty ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. But contrary to its luxe reputation, not everything from Goop ...

These lotions and potion's aren't from Gwyneth Paltrow's lifestyle brand Goop, but they're good enough to be. Looking for last-minute luxe beauty gifts to give for the holidays? Let Goop founder ...

Gwyneth Paltrow told an InStyle writer her 10 favorite Amazon finds, starting at $16. Shop her go-to picks from Spanx, Goop Beauty, Weleda, Blueland, and Rolex while some of her faves are marked down.

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Save $108 off the five-piece kit that includes the star's "911 emergency balm" and the 10-minute at-home treatment that she uses to reduce the appearance of crow's feet and puffy eyes. By Danielle ...