This month’s most viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, and Maybelline. From hair ...

Celebrity MUA Leanna McAlpin shares avoidable makeup hacks, prioritizing self-care, and more in this month's "Beneath the ...

The Paris Market Café is a haven for those in need of a little refreshment after their treasure hunting. With its black and ...

From skin care saviours to makeup must-haves, here's the tea on our favourite finds and the best new beauty products we tried this week.

Over the course of several weeks, we extensively tested and evaluated top contenders to round up the best blow dryer brushes.

Contouring can add sculpting and definition to your makeup look and it's a lot easier than you might think - but it can ...

I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked ...

Following on from last year’s “strawberry skin”, perfected by Hailey Bieber, food-inspired beauty trends continue – watch out for pomegranate, tomato and latte make-up. Peach, paired with a natural ...

Here are 50 cute and thoughtful Galentine’s Day gift ideas for your best friends—from beauty sets to tech gadgets to sweet ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Selena Gomez's Rare Beauty has announced the release of a new contour shade. It will be released on January 23, 2025, on Rare Beauty, Amazon, Sephora, and other retail websites.

Curls can be a challenge to style. They come by that reputation honestly: A rainy day or the introduction of one new product ...