The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

With results like hydrated hair and an evened-out complexion, you'll wonder how it didn't cost you a premium. View Entire ...

I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked ...

Cruelty-free and vegan makeup has moved from being just a buzzword in the beauty world to something that's simply ...