For the first time in 53 years, Southwest Airlines is officially selling assigned seats to passengers with a variety of new ...

The new assigned seating options, which the Dallas-based carrier first announced last summer, is Southwest's attempt to offer ...

Southwest Airlines' CEO told investors in a July 24 earnings call that the airline could eventually open its own lounges.

Southwest announced the seating policy changes in 2024, one of many changes the airline made in the last year.

That's thanks to Southwest Airlines, which is currently giving away a total of one million Rapid Rewards points to six lucky ...

Southwest Airlines is one of the largest and most recognizable airlines in the United States, competing with Delta, United, ...

Elliott Management is driving Southwest's transformation with revenue updates, seat selection, and cost changes to boost ...

Southwest Airlines is ending its open-seating policy after more than 50 years. Passengers will soon be able to select seats for flights taking off Jan. 27 and beyond.

Tickets for assigned seating will go on sale next week as the airline continues to shed the features that once made its brand ...

Attention frequent flyers: Southwest Airlines announced July 21 that it will be moving to assigned seating starting Jan. 27, ...

Southwest Airlines' positives include top line growth initiatives like new routes, new fees, and ambitions in the European market. Find out why LUV is a Hold.

After Southwest made big changes to its baggage and seating policies, the CEO floated a few more ideas. What's on the table for 2025 and beyond.