For the first time in 53 years, Southwest Airlines is officially selling assigned seats to passengers with a variety of new ...

Southwest Airlines allows passengers to book assigned seats, new fare classes for travel starting on January 27, 2026.

Southwest announced the seating policy changes in 2024, one of many changes the airline made in the last year.

Southwest Airlines' CEO told investors in a July 24 earnings call that the airline could eventually open its own lounges.

A ttention frequent flyers: Southwest Airlines announced July 21 that it will be moving to assigned seating starting Jan. 27, ...

Dallas-based Southwest Airlines is on target to reach its financial goals after it reported higher-than-expected revenues ...

Price Targets: Understanding forecasts, analysts offer estimates for Southwest Airlines's future value. Examining the current and prior targets provides insight into analysts' changing expectations.

Southwest Airlines is one of the largest and most recognizable airlines in the United States, competing with Delta, United, ...

And Southwest needed to pick up more customer segments. In 2018, Southwest led the industry with 20% of the domestic market. That’s now down to 17%, and Delta and American have taken the lead.