Tesla is declaring the Cybertruck to be “America’s bestselling electric pickup truck in 2024.” And yet for the first time, the company offering discounts of up to $2,600 on the low-poly truck, a sign that demand may not be as strong as Tesla would like you to think.

The angular, divisive electric pickup truck didn't sell as well as some Wall Street analysts expected in 2024.

Starting this week, the electric vehicle manufacturer has lowered the price of new Cybertrucks by as much as $1,600, though the discount depends on configuration. If you don’t need an absolutely, 100 percent new vehicle, you can get up to $2,600 off the price if you opt for a demonstrator model, an easy way to save another $1,000.

Key Takeaways Tesla is offering discounts starting at $1,600 on a dozen Cybertruck models.The least-expensive Cybertruck is currently available for as low as $78,390, down from about $80,000.The EV maker recently reported fourth-quarter deliveries that fell short of expectations.