Nielsen is ratcheting up pressure on Paramount as their contract dispute nears its fourth month, cutting off access to a ...

Google said new privacy technology makes it safe for advertisers to use IP addresses, setting off a debate in ad tech land.

Volvo Cars has awarded its global media business to Interpublic Group of Cos.’ Initiative following a competitive review ...

New Year’s is coming early for Planet Fitness this year. The gym chain is known for running a marketing campaign every Dec.

Ferrara’s holiday candy salad kit marks the company’s first foray into TikTok Shop, a decision Camen said was driven by data ...

Pop-Tarts scores with toaster trophy and Puma defuses PR disaster—plus, why it was a bad week for Grubhub, T-Mobile and NFL ...

Royal Caribbean awards its creative business to an indie agency, Martin Sorrell comments on the Omnicom-IPG deal and Havas ...

Also: How marketers can ask the best questions when doing DIY market research, Truthset launches “Record-Level Transparency,” ...

How much do you remember about the twists and turns in the world of creative advertising in 2024? Take our quiz and find out.

In partnership with Breaking and Entering Media, Ad Age is publishing takeaways from the “Breaking and Entering” podcast on ...

Uzma Rawn Dowler has been promoted to CMO effective in January and will report to Noah Garden, the league’s deputy ...

Amazon’s Amy Armstrong returns to the agency world following an earlier stint with IPG Mediabrands’ Initiative, where she was ...