China’s 2D fandom market hit RMB 597.7 billion in 2024, doubling since 2019 as demand for both domestic and international IP surges. At Shanghai’s Bilibili World carnival, 300,000 fans gathered in ...

TikTok will require all sellers to adopt GMV Max, its AI-powered ad tool, starting July 15, fully replacing its preexisting ad system. Reportedly designed to maximize GMV and ROI, the tool automates ...