While many brands are focusing on Gen Z, they're missing out on the Forgotten Generation's substantial buying power ...

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The J.M. Smucker Co. announced that Chief Marketing Officer Gail Hollander is planning to exit the company upon her ...

Also reflecting shoppers’ value-centric mindsets is Numerator’s finding that the average Prime Day spend per order is $57.12. More than a third (35%) of orders were placed for $20 or less.