Budget pressures, fragmentation of channels, intermediary pay-to-play fees and an “over-saturated” agency market, are making the traditional pitch process more “complicated and frustrating”.

Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...

Sky is on a mission to embed brand within the organisation, with Sky Creative’s managing director Simon Buglione noting that ...

Former Nando’s UK & Ireland marketing director Sarah Fuller has been appointed as The AA’s new chief marketing officer.

With its new brand proposition, Virgin Money is hoping to bring banking to life for customers and set the business up for ...

Think carefully about the words you use in advertising copy as they could have an impact on the customer that you didn’t ...

Turbocharging access to the creative industries is the guiding principle behind the John Doe Group’s award-winning Unlocked ...

After seeing a huge influx in users following the US election, Bluesky is extending its measurement offering and positioning ...

As our Career & Salary Survey data reveals widening pay disparity, what can be done to make tackling marketing’s 17.8% gender ...

The 007 brand will suffer if Amazon emulates Star Wars with spin-off movies and series. But it can license endless products ...

Rebranding a football club can go down badly with fans, however, for Aston Villa it’s been a commercial success with £100m in ...

While around half (52%) of marketers believe they give clear and constructive feedback, less than a third (30%) of agencies ...