C.W. McCall’s “Old Home” campaign for Old Home Bread in the 1970s wasn’t just an ad series—it was a cultural phenomenon. Created by adman Bill Fries (who later became McCall), the commercials told the story of a trucker and a diner waitress named Mavis in a small-town setting. With a mix of humor, charm, and catchy jingles, the campaign captured hearts and boosted sales. The success of the ads led Fries to adopt the C.W. McCall persona and launch a country music career, including the smash hit “
1:04
C.W. McCall’s “Old Home” campaign for Old Home Bread in the 1970s wasn’t just an ad series—it was a cultural phenomenon. Created by adman Bill Fries (who later became McCall), the commercials told the story of a trucker and a diner waitress named Mavis in a small-town setting. With a mix of humor, charm, and catchy jingles, the campaign captured hearts and boosted sales. The success of the ads led Fries to adopt the C.W. McCall persona and launch a country music career, including the smash hit “
338 viewsDec 13, 2024
FacebookTruck Stop Chic
Who remembers C.W. McCall, Mavis and the Old Home Filler-Up an’ Keep-on-a-Truckin’ Café? The series of 60-second commercials was created for the Metz Baking Company back in the 1970s and received acclaim at the 1974 Clio Awards in New York where it was judged “The Best Overall U.S. Television Campaign." Read more ➡️ https://bit.ly/3CcYBfD See all the spots ➡️ https://bit.ly/2QH6Pq0 | Bozell
0:50
Who remembers C.W. McCall, Mavis and the Old Home Filler-Up an’ Keep-on-a-Truckin’ Café? The series of 60-second commercials was created for the Metz Baking Company back in the 1970s and received acclaim at the 1974 Clio Awards in New York where it was judged “The Best Overall U.S. Television Campaign." Read more ➡️ https://bit.ly/3CcYBfD See all the spots ➡️ https://bit.ly/2QH6Pq0 | Bozell
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FacebookBozell
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November 17th is National Homemade Bread Day, a day dedicated to baking bread at home. Well, since we have a large bread advertisement, we thought this cut would suffice! For today, Howard printed a large cut of an advertisement for the Old Home Bread Company. This cut is from 1936, based on the print, and it is one of the largest cuts we have in our print shop exhibit. This was likely used to print a double sided sign for grocery stores. This was printed in red oil base ink using our Washington
2:01
November 17th is National Homemade Bread Day, a day dedicated to baking bread at home. Well, since we have a large bread advertisement, we thought this cut would suffice! For today, Howard printed a large cut of an advertisement for the Old Home Bread Company. This cut is from 1936, based on the print, and it is one of the largest cuts we have in our print shop exhibit. This was likely used to print a double sided sign for grocery stores. This was printed in red oil base ink using our Washington
107K viewsNov 17, 2023
FacebookSacramento History Museum
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