Embodied carbon happens once. Operational carbon happens every day your building exists. I didn’t choose this lane because it was trendy. I chose it because physics doesn’t lie — and time always tells the truth. If a building leaks energy, it leaks carbon every hour every season for decades. Cut the BTUs in half and you permanently cut carbon in half. That’s operational carbon reduction. That’s the work. I’ve spent my life designing structures that don’t just meet code — they reduce harm, protec
1:34
Embodied carbon happens once. Operational carbon happens every day your building exists. I didn’t choose this lane because it was trendy. I chose it because physics doesn’t lie — and time always tells the truth. If a building leaks energy, it leaks carbon every hour every season for decades. Cut the BTUs in half and you permanently cut carbon in half. That’s operational carbon reduction. That’s the work. I’ve spent my life designing structures that don’t just meet code — they reduce harm, protec
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