UNITED24 Media joined Ukrainians in observing Epiphany traditions—less a strictly religious holiday and more a deeply rooted cultural event. Epiphany is one of the major Christian holidays in the Orthodox tradition, commemorating the baptism of Jesus Christ in the Jordan River. While many believe immersion in blessed water on this day purifies the spirit and renews faith, the ritual also reflects Ukraine’s rich folk traditions. In 2024, the celebration carries added meaning: Ukraine now observes