2023 is the year of innovative new formats of advertising. From an explosion in 3D and anamorphic outdoor ads, to the advent of mixed reality and CGI ads taking over social media. But it is the MSG sphere that takes the cake away. A never seen before way to catch user attention, the sphere is visible from innumerable hotel rooms in Vegas. It has the opportunity to become the next Burj Khalifa when it comes to advertising, and it has already gotten off to a wild start. #marketing #advertising #ms