The House of Astor: Origins When John Jacob Astor IV opened The St. Regis New York in 1904, he set an exquisite legacy in motion. As a haven for the city’s luminaries to gather, the hotel continued the spirit of his mother Caroline Astor’s grand events, and set new standards for service and elevated style. Now, every St. Regis adds to the story of the House of Astor, evolving the traditions that define the Best Address: http://stregis.ht/61893D6tR | St. Regis Hotels & Resorts

Times Square, Hotel Astor, New York, 60s, 70s, 35mm